Back of the envelope math:
- Americans are as likely to know what a "sizzle reel' is as not.
- Only a quarter of non-Americans know the meaning of the term.
- My sample is almost perfectly divided between people who grew up in the US and those who did not.
- A little over a third of my sample know what a "sizzle reel" is.
So I guess it probably makes sense to either use another term or define what we mean when we talk about sizzle reels.